Affiliate marketing is a powerful and effective way of promoting online casino websites. While SEO, exhibitions, social media advertising, PPC and other offline activities also come in handy, affiliate marketing wins as a marketing strategy either for those starting an online gambling website or those who have an existing gambling business.
So, who are affiliates, you may ask? Affiliates are people who use their online channels to drive traffic to an online casino and earn a percentage of income from this (also known as commissions). Although the niche of the affiliates may differ, most of them tend to be players themselves. As such, they can detail the experience of an online casino website or can help new users by providing them with special promo codes, sharing their gambling experience and giving them tips, hence gaining the trust of the players.
Affiliates use links and banners on their websites to deliver traffic to online casino sites. These links can call for direct action such as making a registration or a deposit or can entail engaging promotional information such as bonuses. If you are planning to start an online casino business, here are some of the best traffic sources that will deliver guaranteed results to your site.
Social media has proven to be a marketing powerhouse. In affiliate marketing, it is the leading social platform used to gain traffic to gambling sites, with the most popular being Instagram, Facebook and Twitter. Affiliates can use these platforms to drive traffic to applications such as Telegram or Messenger. Given the rules in these sites, affiliates must work around the sites and consider the right ways to drive traffic without getting banned. Despite having a few difficulties, social media platforms can drive considerable traffic to your online gambling website.
Affiliate marketers also use websites where they place ads, banners and other promotional materials about online casinos. While they can own the site, affiliates can also partner with site owners so that they can post sport betting activities and promotional information on the said site. While using affiliate marketing via websites, it is important to choose the writing topics that are relevant to your audience. Also, it is necessary to research broadly as casino affiliate sites are often on the lookout for rising trends in the gambling sector. This way, you can attract a large audience and gain relevant leads.
Influencer marketing, a trend that involves collaborations between a brand and individuals with a large number of supporters, is now an established marketing strategy not only in the gaming sector but also in any other field. When searching for an influencer, it is important to collaborate with someone who has the power to influence people’s purchasing decisions as well as those who are in the gaming niche. For instance, gamers may live stream themselves while playing games on sites such as Mixer, YouTube and Twitch. This not only increases leads but also provides a means in which influencers can interact with the audience during the live games.
iGaming Affiliate Conferences
If you are looking for an effective method to increase the customer base in your online casino business, then you should consider taking part in iGaming affiliate conferences. These events enable affiliates to discover new trends in marketing, inform about changes in regulations while allowing them to do networking with other important guests, find new business partners and of course, have an exclusive opportunity to meet new game developers.
iGaming affiliate conferences also help affiliates discover innovative trends in the online gambling field and learn how to incorporate them into their marketing strategies effectively. So if you want to grow your online gaming and betting business, then make sure to check the Affiliate calendar of 2020 for events that are close to your location.
Streaming platforms that allow gamers to live stream themselves are excellent affiliate marketing methods for an online casino website. Platforms such as YouTube and Twitch allow players to promote online gambling activities through referral links. Besides that, the contents are typically still accessible for users on the platforms even after streaming, which allows deriving even more traffic to an online casino website in the long run.
In case you are going to start your online casino business, you will surely benefit by using affiliate marketing for your online casino website as it is highly effective and easy to track & measure progress. The best part of affiliate marketing is that it uses a performance-based payment strategy which allows you to only pay for the leads that have been converted. Despite that, to reap the best results, you should first identify the best program for your online casino business and then start focusing on everything else.